Hess Truck 2025 Model. As the jingle says, “the hess toy truck is back and better than ever” for its 60th anniversary. With an unmatched reputation for outstanding quality at affordable pricing since 1964, each year’s release of a new hess toy truck has become among the largest holiday gift giving traditions.
Back in 1964, when the very first hess truck made its debut, it was a big deal. These toys, all limited editions that always sell out, have been made.